The Tattooed Agent logoBrian O'NeillThe Tattooed Agent®

Greenville SC listing agent

Sell for top dollar in Greenville & Spartanburg.

Pricing grounded in real Upstate SC sales, sharp presentation and eXp Realty's cloud-powered marketing put your home in front of serious buyers fast.

No brick-and-mortar overhead. More marketing muscle.

eXp Realty is a cloud-based brokerage, so money that would go to office rent is poured back into technology and marketing that sells homes quicker and for more.

You'll get a custom comparative market analysis, a prep checklist, professional media and weekly updates until your home is sold.

Brian O'Neill meeting with a home seller in Greenville, SC

From listed to sold

A strategy built around your home — and your next move.

There’s no one-size-fits-all sale. Brian takes time to understand your priorities, timeline and reasons for moving, then brings current Greenville and Spartanburg market knowledge to pricing, presentation and negotiation. No pressure to move before you’re ready.

Price for the market you’re in

Your comparative market analysis looks at competing homes, recent sales, condition and location across your Upstate neighborhood. Pricing correctly from the start helps reach buyers during the important first weeks of a listing. Overpricing can reduce interest, even in a well-presented home.

Make day one count

Address needed repairs, declutter, remove personal items, clean carpets and freshen up walls and lighting. Brian helps you weigh the cost of improvements against their potential return rather than spending money on every possible project.

Show your home at its best

Professional photography helps buyers understand your home before they visit. Aerial photography can add context for land and lots by showing the property and surrounding area. Preparation comes first: the camera sees the details buyers will notice.

Stay ahead of the next step

Brian’s approach is proactive, not reactive: spot potential issues early, share showing feedback and keep you informed. Weekly progress calls and communication throughout the sale help you know what’s happening and what needs a decision.

Before your home goes live

Make a lasting first impression.

A clean, neutral, streamlined home helps buyers picture their own life there. Many improvements take more time than money. Use these room-by-room checklists to prepare for photography and showings.

Whole-home preparation
  • Clean windows, floors, carpets and lighting fixtures; touch up scuffs and address needed repairs.
  • Remove excess furniture, small rugs, personal photos and seasonal decorations.
  • Replace burned-out bulbs with matching color temperatures, using bulbs rated for each fixture.
  • Let in natural light, make beds and secure cash, jewelry, medications and private documents.
Exterior & curb appeal
  • Mow the lawn, trim shrubs, clear leaves and freshen garden beds with mulch or pine straw.
  • Clean the porch, entryways and windows; check the front door, doorbell and visible house numbers.
  • Tidy patios and decks, clean pools if applicable, and hide hoses, bins, bikes and yard clutter.
  • Address damaged fences, gates and walkways; clear vehicles for the photography appointment.
Kitchen & dining room
  • Clean appliances and fixtures; remove refrigerator magnets, papers and photos.
  • Clear counters, leaving no more than one small appliance for photos; empty the sink.
  • Organize the pantry and close its doors.
  • Clear and polish the dining table, straighten chairs and use one simple centerpiece.
Living rooms & bedrooms
  • Declutter the fireplace mantel, arrange cushions and remove magazines, toys and remotes.
  • Make beds, clear dressers and nightstands, and remove visible items from under beds.
  • Hide charging cables, personal photos and children’s names or school information.
  • Close closet doors and reduce stored items so the space feels usable.
Bathrooms & home office
  • Clean mirrors, tile, grout, sinks, toilets and tubs; put toilet seats down.
  • Clear counters, remove toiletries and floor mats, hang fresh towels and empty trash.
  • Clear desk paperwork and secure personal or financial information.
  • Hide cords and turn off computer screens and televisions for photos.
Pets & storage spaces
  • Clean pet areas, remove waste and pet hair, and put away bowls, beds, toys and litter supplies.
  • Arrange for pets to be safely contained during photography and showings.
  • Organize garage and utility-room shelving, remove cobwebs and sweep floors.
  • Have the home ready before the photography team arrives; cleaning and decluttering should be completed beforehand.

For the photo appointment, turn lights on, turn fans and screens off, open window treatments and keep personal items out of view. Discuss any signs of leaks or damage with Brian and address the cause — don’t simply cover them up.

Listing your home

Marketing that meets buyers where they are.

Backed by eXp Realty’s technology and agent network, Brian combines professional presentation with direct outreach and ongoing communication.

Online exposure

Your listing reaches the local MLS, major home-search websites, brokerage channels and syndicated listing sites, helping buyers find it where they already search.

Agent & buyer outreach

Brian reaches out to cooperating agents, his buyer database, neighbors and past clients to connect your home with potential buyers. Listing alerts and email marketing complement that personal outreach.

A coordinated launch

Professional media, social media, online advertising and print marketing work together. Any coming-soon or pre-marketing activity is coordinated with your listing agreement and applicable MLS rules.

Showings & feedback

A showing service communicates scheduled appointments, and a lockbox supports agent access. Brian shares feedback and follows up with showing agents so your next decisions are based on what buyers are actually saying.

While your home is on the market

Keep your home showing-ready.

  • Keep everyone at home informed of appointments and accommodate showings when possible.
  • Wipe counters, empty trash and keep pet areas clean to reduce odors.
  • Open blinds, leave lights on and keep the temperature comfortable.
  • Secure valuables and prescriptions, arrange for pets and leave during showings so buyers can explore comfortably.

Offers, negotiations & the finish line

Under contract isn’t the end of the work.

Brian stays involved through inspections, appraisal, title, the final walkthrough and closing, helping the parties solve problems and keeping your priorities in focus.

Compare the whole offer

Look beyond the headline price. Consider financing and pre-approval, contingencies, requested closing costs, repairs and the closing timeline. Brian helps compare your likely net proceeds and how each offer fits your plans, using objective transaction terms rather than buyers’ personal characteristics.

Accept, decline or counter

You can accept an offer, decline it or propose different terms. Negotiation may continue until both parties agree or choose to walk away. Once the agreement is signed, inspections, appraisal and other contract requirements follow the agreed deadlines.

Work through inspections

A buyer’s inspection may cover the roof, structure, foundation, crawlspace, plumbing, electrical systems, heating and cooling, windows, appliances and drainage. Findings can lead to repair discussions or other decisions. Timing, costs and any cancellation rights depend on the contract — Brian helps you understand your options.

Prepare for the appraisal

For a financed purchase, the lender generally requires an appraisal to support the loan. If the value comes in below the agreed price, possible next steps include discussing a price change or a buyer contribution. Any right to terminate depends on the purchase agreement and its contingencies.

Coordinate closing

Work with the closing attorney and other parties on title, mortgage and lien payoffs, taxes, agreed costs and the transfer of documents and funds. Review your settlement statement to understand your proceeds. Bring government-issued photo identification and arrange delivery of house keys, mailbox keys and garage remotes.

Finish the handover

Coordinate utilities, possession and insurance changes with the agreed transfer schedule rather than cancelling too early. Remove belongings, check drawers and closets, clean the home, gather manuals and warranties, and update your mailing address. Keep closing documents and improvement receipts for your records and tax adviser.

Every sale is different. Your signed agreement determines deadlines, responsibilities and available remedies; your closing attorney and tax adviser can address legal and tax questions.

Get your free home valuation